Tag Archives: imdb

Game of Thrones – How the product addresses the audience.

game-of-thrones-posterGame of Thrones is an adult fantasy television show that is adapted from a series of books. The target audience for this show would be males, aged from 18-30. I’ve come to this conclusion because the content is mainly about war and medieval type fantasy. Many elements, such as lighting, colours, editing, acting, music, sound and modes of address all are crafted to appeal to the audience of the show. The modes of address in the show, not only range from informal to formal (slang etc.) but the accents are similar to English ones, with northern English accents for those who live in the north of the country, and southern accents similar to those who live in the south of England. Those who live across the sea from the main country are often heard speaking with a foreign accent.

Continue reading


Iron Man 3 Demographics

Iron Man 3 Demographics

IMDB

(http://www.imdb.com/title/tt1300854/ratings?ref_=tt_ov_rt)

The most popular audience for the film is 18 -29 year old males giving 41,599 votes towards the subject.  The next most popular is males aged 30- 44 with 17,735.  The film draws fewer fans after the age of 45 and very little females under the age of 18, there are still around 2000 males in the under 18 age category but this low number could be related to the age rating of the film.  Being a 12A only leaves a six-year age gap for viewers in the bracket rather than the 11 years for the ‘most popular’ audience for the film according to the statistics.  The number of users in each age group will also have to be taken into account.  Surprisingly though the female voters under 18 gave the highest rating for the film despite being the second lowest category to view it.

YouTube Trailer

Iron Man 3 Trailer

 

(http://www.youtube.com/watch?v=Ke1Y3P9D0Bc)

The top demographics for people viewing the trailer are males aged 35 – 44.  Within the comments viewers have related the film to other recent action hero films – The Dark Knight, Green Lantern, Ghost Rider.  This suggests that the film is not only aiming for an action genre audience but targeting those having watched other superhero films.  The USP of a superhero film is their powers and seeing them in action, this would give reason to show the Iron Man suit in action using a variety of powers to attract this audience.

Iron Man Season 2 – Episode 10

This is section from the cartoon version of Iron Man released in 1996 has a top demographic audience of males ages 35 – 44.  This is the same as that of the new Iron Man feature, the character and his powers being shown off appears to be a huge hook in drawing in the audience.

Facebook

Influenced from the IMDB and YouTube research, I used Facebook to find how many 18 – 29 year olds ‘Like’ Iron Man 3.  59,540 males in the UK and 16,580 female which ties in with the other statistics defining this age group as the target market.  Only 22,360 males and 9,400 females have ‘Liked’ it demonstrating the decrease in the number of older fans, although the number of older members of Facebook will have to be taken into account.


Audience Research

Audience Research
When creating a product you need to make sure it will be succesful so research is undertaken into the audeince it’s aimed at and even those it’s not.  If the audeince want one thing and you produce the oposite it’s not likely to be a huge hit, understanding what they look for when it comes to entertainment can also vary between class, age and demographic.  The language used will differ depending on the audience to suit them along with the content being shown.  By conducting this research you can also gauge the likely success of the production by how many have an interest in the topics and themes being created.

Audience Data

This is the number of people that listen to radio channel or watch a television show.  ‘BARB’ is an online website that shows the viewing figures of television stations and their programs.  Surveys published on the internet could also help to find out more about the demographics of areas and the link to the channels and music listened to.

Audience Profiling

Discovering more about the target audience will help to convey the right message and maximize effectiveness.  A profile might include details like: age, gender, educational qualification, financial background, interests, work experience and religious views.  A survey will answer most of these questions and there are also sites online with the demographics of certain areas. http://www.statistics.gov.uk/hub/regional-statistics/index.html

Demographics

The characteristics of a population this is an effective way to build an audience profile to maximize marketing potential.  This information can be collected through surveys or via online publications from previous research.

YouTube, Facebook and IMDB are sites visited by thousands on a daily basis for information and trailers about the latest films and television shows.  These sites allow you to view audience demographics for the product and can determine where the largest audience is, their age and any other products they enjoy.  Synergy between elements the fan base enjoy can be incorporated, if many action film fans all ride motorcycles then including this as an element within the film can boost sales and its reputation.

Geodemographics

This is very similar to demographic studding the characteristics of a population but by bringing the location and area into account it is a much more precise representation which will only be relevant to that area although it means that marketing to a specific audience in that area will become a lot easier.  This data can be achieved through the census produced and sent to every house.

Consumer Behavior

This is when, why, how and where people buy or do not buy a product.  This has many different levels and reasons for why people do what they do, impulse buys, clever marketing or the way the product works for the individual.  Surveys will tell you the rough information about peoples buying habits but observations will be needed as some of it is subconscious, like going to the shops for a chocolate bar and coming out with water and chewing gum.

Consumer Attitudes

Consumers have a likes and dislikes and when trying to market and product, by knowing their thoughts on a product it can be approached with a new light.  Mopeds are not seen to be a desired vehicle by adults because they are slow, noisy and not necessarily with a sleek design.  By addressing these concerns and advertising it in way that challenges these criticisms the attitude may change.  Surveys an focus groups allow the researcher to understand the consumer on a more personal level.

Audience Awareness

When producing a product it is important to keep referring back the audience research as this is not a product aimed at you, your producing it for an audience and so if it is going to succeed they will need to enjoy it.