Tag Archives: Information

Critical Approaches market research

The idea of Market research is too see what people like and buy in the market and also to gather certain bits of information  from markets and people who buy certain products or brands. Market research can also be utilized for film production and ideas for the film society as it would give ideas for promotion, what people would expect, testing the concepts and knowing what is to be expected. Media companies would use this see what people would want  in terms of what they would expect for things like movies, TV shows, kids shows and etc all so the media is always seeing what people want and what the competition may be. 

Should media based companies want to use those techniques to get their way of collecting the evidence to what they are developing then It could be a way to try and get some more clearer results like trying to figure out what people want in the market and see what could get people to see what those developers produce.

The many ways of collecting market research can come from Online or written surveys, focus groups, personal interviews with groups of people, observing individuals and field trials. These tend to be the best ways of collecting the infomation and can being done from one of the ways can have good results.

The sources of information in market research can be collected by stats from goverment collecters to see the income and tradeing of a media based product, an economic investment which also looks at priceing and contents of said products and finally research reports that show summaries of products though needs registring.

Market research is also there to see if there is a gap in the market that producers and developers could jump onto knowing that there may be a chance they can be in that gap that can be commercial viability, sponsorship to get the funds can also be a help for the show or films finance as well as looking into the equipment that you will be using and looking into the time scale so you can see where the best time to release or show something will be so people can know whats so big at the time and keep the project on hold till there’s a chance to release the production.

The Primary research side of things is talking to people about what you could expect on the market or what certain people will want, this research helps when wanting to get exact results for wanting certain products created and need greater results that what’s already in the market.

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Doctor Who: Analysis of a TV product over the years: Evolution of the show from 1963-2013

‘Doctor Who’ first aired on 23rd November 1963. Another version of it’s pilot episode (‘An Unearthly Child’) was shown the following week due to not many viewers watching it’s orignal transmission due to them watching the news about President Kennedy being assassinated. The ‘Doctor Who’ program itself was interrupted at one point to, and this was to broadcast yet more news coverage on the Kennedy assassination.

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Purposes of Market, Audience and Production Researches (Also Methods, Techniques & Sources of Information)

There are three ways an audience can respond to a product. Number one would be acknowledging engaging with it, number two would be identifying with it an interpreting it, and number three would be totally ignoring it and disregarding it.

The purpose of market research is to gather information on markets, customers and consumers. It is a business strategy to identify what appeals to your chosen market and what your chosen target audience identfies with. Many companies see market research as a competition and they often compete with other companies to analyse the same chosen market. Some companies end up getting what they are into right, others end up getting it wrong because they don’t analyse the research closely enough. Some companies do get it right but it is often to late as another company has already worked it out and they have already produced content for that market so that gap in the market is gone as anything similar to it would be seen as an attempt to rip the other company’s product off and ‘copy it’. This is the main reason why copyright is put on content so people don’t ‘copy it’.

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An Example of Quantitative Research 2

An Example of Quantitative Research 2

This is demographical and statisical information taken from a ‘Doctor Who’ video clip from You Tube. It involves things such as likes, dislikes, favourites and comments. It also includes age ranges and males and females. This includes engagement and audience top demographics. Four mini graphs are also displayed representing certain information.


An Example of Quantitative Research 1

An Example of Quantitative Research 1

This is demographical and statisical information taken from a ‘Doctor Who’ video clip from You Tube. It involves things such as views, likes, dislikes and the number of subscribers. A graph and key discovery events are also displayed pinpointing dates and the number of views. There are zero dislikes on this video.