Tag Archives: primary

Critical Approaches, Task 1 can the research help the media?

This first part will be about the types of research while later blogs will explain the different research methods such as market and audience research. I hope that this would have people know all the bits of research that can be done if people need it for work related things.

These are all important when developing some type of product or finding out certain bits for development plans.

Primary research in Media is showing the basics of budgeting for a production and how much the advertising can get peoples atttention. When it comes down to the wire, The ratings for a show and the Box office results of a film show what is successful and what needs better attention. should things go well for that production they will try and escalate on how it is doing and make more from that production such as marketing a lot more of what there already was.
Primary research can be direct or first hand evidence of what people would want to know, research data, video recordings, internet communications, focus groups, interviews, public opinions and many other ways of research gathering can be used  to get all the correct results of what people will want so those people will have all the ideas they can use.

The Secondary research is using the likes of the internet or current items that people like and trying to create new ways of distributing it more for audience’s attention. If someone likes something, that could be a good sign of  capitalising on the subject matter. While this is a way of research it won’t always have the right results so it won’t be the most reliable research even if primary research isn’t always easy to get. secondary research is also analysing, generating and evaluating original information that can be used to collect more research into looking what people would want in a show or movie.  some secondary research can also be about using books that can mention the importance of certain subjects and what they may have.  Other bits like articles on magazines, newspapers, references, reviews and others can be a way to get more research from other sources of the secondary side.

Quantitative research is the collected end sum of a box office hit’s money equal or how many of certain media products like games and CD’s have sold total meaning that profits could be made. If something is lacking the people seeing the results will know about it and try and figure out the problems and do something to try and sort out those issues.
Quantitative research is overall numbers being money from a box office, sales of DVD’s, CD’s or games, seeing what is most popular and the total number showing an overall result of something that has done well with viewers and buyers. seeing what has been sold and seeing an overall number can prove if wheather or not that certain media based product made a profit or flopped and didn’t get people to buy, missing out on sales numbers.


When it comes to TV or movies most people would expect proper quality from the content that would be shown and meeting up to audience standards giving those who wanted good quality from what they watch.  It could be used as research from social activity or knowing whats good and whats bad, the bad being is for those getting their production made but it would end up bombing dispite doing the research, the good is that if done right the production people can get better sucess and plan out some future ideas including if that production gets very popular and grabs more peoples eyes including buy some of their brands based around what that production had to offer.

Qualitative research is hearing people’s opinions, hearing peoples issues, seeing what people like more, understanding peoples tastes and going in depth on certain products. Hearing those opinions can give a lot of ideas for developers as well as keep getting people buying their products and keeping those people satisfied, if people don’t like what they have, then those people might make certain complaints and give reasons for why they are complaining. Developers want to give something to certain audiences in exchange for their money and in return people will be happy about that and keep supporting that product.

Quantitative Research is the number of something having a statistic number to it such as sales figures or knowing what number of products there will be. As well as this it would collect the data like it would keep track of what to see with the research as a whole.


Primary

Primary research is a way of collecting new data from the public and then taking this data back to the companies who gather it all together, analyse it and then put the research into action using it for their own benefits. The data is collected from the public through questionnaires, surveys and interviews with small groups of people.


Comparing My Primary Research to What I Have Found . . .

Comparing both my primary research I had conducted and the secondary research I had searched out, I have noticed that the new Evil Dead trailer is responding well to their audience, as there are a few people who have liked and preferred the remake trailer, as overall 10 people (included the person who liked both), liked the remake trailer, to which looking at the statistics on YouTube there are 2,749 likes showing that people like the trailer.

I also checked on Facebook to see what other responses are, for students that study at Bridgwater College there are less then 20 who like the trailer/film, this can be due to the amount of people actually going around and liking products, and or there are not a lot of people signed up to Facebook, which then those people have a disadvantage as they are not able to like certain things basing on Facebook to share socially. However I also checked to see the amount of likes that are just based in the UK and I have found out that 56,800 people have liked Evil Dead. Even though this is a big gap difference between my amount of research and the secondary research I am finding, I can say that from both I can see that the trailer is reaching to their audience. I can see this as when I was researching the trailer on YouTube and the amount of likes on Facebook, it also showed me what other people had liked or similar features for what I am looking for, showing that the trailer is appealing to horror seekers as they watch or like other gory films.


Questionnaire Feedback Evil Dead Continued . . .

All of the feedback from the people answering my questionnaire is very important as they show opinions about specific trailers and the general horrors. I ended up only asked around 16 people which I felt will give me a good enough input for all the information I am looking for. I created the questionnaire to determine who and why people watch trailers, but also if they like horror films, which then linked in with the difference between the generations, i.e. when Evil Dead came about in 1981, audience back then would have thought it was something different and new, but people now especially younger audiences would think that it’s bad regarding the story the shots and quality, which is why a lot of people stated they preferred the look of the remake trailer. That is why I wanted, and got older people to answer the questionnaire to see if they would be able to link it to when they may have watched it when in the previous years, or when it came out. But only 3 out of 16 people liked the original trailer, which did not give me the feedback I hoped as the ages for this feedback there were varied ages ranging from teenage, young adult and older adult.

If I was to conduct this type of questionnaire again I would think more about who I want to target and get feedback from basing around ages, locations, backgrounds etc. To do this I would need to either create an online survey to which more people can then fill out, depending on where I would distribute the survey (Facebook), or go round more places and ask people personally to fill out the questionnaire, to which I can almost have a discussion with the person, but also watch their responses, (if they do end up watching the trailer in front of me).

As I only managed to get the questionnaire out to a small group of people, so I only have a small amount of feedback, but it still gives me a slight estimate on all the feedback I am looking for. My results are both quantitative and qualitative, as the feedback is both statistical and opinionated i.e. for the questions that are answered with a Yes or No will be quantitative as I can then turn the answers into a physical statistic piece of evidence, then with the questions that are answered with a follow up from a Why, will give me multiple opinions and would be qualitative.

By doing this questionnaire I have found out even though there was 16 responses for my questionnaire, a lot of people like to watch Horrors as most of the responses agreed with the question, “Do you like to watch Horror featured films? Yes = 13/No = 3”. So as from a small percentage of people answering now, this can be representing the amount of people linked around the United Kingdom. But then as I got into more depth about horrors i.e. asking, “do you think horrors today have changed from the way they used to be” and “do you think that the horror genre is quite repetitive”, I got more opinionated responses, to which if there a productions at the post production stage they could then think about creating questionnaires for their target audience, as they can get feedback to see what may or may not work for their film.


Primary and Secondary Data

Primary

Questionnaires – are used to gain a large amount of data from a large demographic, whether this be qualitative or quantitative data. A questionnaire can be focused to a specific research by changing the questions, making them more specific.

Interviewing- is a technique that is primarily used to gain an understanding of the underlying reasons and motivations for people’s attitudes, preferences or behavior (qualitative data). Interviews are not just subjected to one – one meetings, groups can be interviewed as well although when this is done you can get a more generalised opinion on a question.

Observation – is when the researcher personally oversees a group or individuals activities, this can be in many forms, for example participant and non participant. Participant is when the person being observed knows that they are, non participant is when they don’t know.

Diaries can be a way of obtaining either qualitative or quantitative data and can be used to realise someone’s work activities or daily lives.

Sampling is a mass data collection of a population and can be used to generalise certain things for example average age in an area. A census is a good example of sampling as it is a mass data collection of everyone’s age and name.

Secondary

Books – data collected by someone else, this data is used when a researcher needs references on a specific subject. A book might be titled computers of the 1980s, if the researcher wants a specific computer they will have to sift through the data and select it. This data is used to back up information or gain more information about a subject.

Internet – the Internet is a good source of information if you want to collect data quickly, however sites like Wikipedia are sometimes unreliable and may affect your project because the website is open to public editing.

Video on a specific subject used to get a more graphic image of the subject to better allow the researcher to interpret or summarise it.

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Understanding the Nature and Purposes of Research in the Creative Media Industries & Techniques

There are many methods and sources of research. Primary research includes interview techniques, observations, questionnaires, surveys, types of questions, focus groups, audience panels and participation in internet forums.

Secondary research includes books, journals, reference-based books and directories, periodicals, newspapers, film archives, photo libraries, worldwide web, searching internet forums, CD Rom databases, audio material, ratings, circulation figures and government statistics.

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Purposes of Market, Audience and Production Researches (Also Methods, Techniques & Sources of Information)

There are three ways an audience can respond to a product. Number one would be acknowledging engaging with it, number two would be identifying with it an interpreting it, and number three would be totally ignoring it and disregarding it.

The purpose of market research is to gather information on markets, customers and consumers. It is a business strategy to identify what appeals to your chosen market and what your chosen target audience identfies with. Many companies see market research as a competition and they often compete with other companies to analyse the same chosen market. Some companies end up getting what they are into right, others end up getting it wrong because they don’t analyse the research closely enough. Some companies do get it right but it is often to late as another company has already worked it out and they have already produced content for that market so that gap in the market is gone as anything similar to it would be seen as an attempt to rip the other company’s product off and ‘copy it’. This is the main reason why copyright is put on content so people don’t ‘copy it’.

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Purposes of Primary, Secondary, Qualitative & Quantitative Research

The purpose of qualititative research is to obtain and gather detailed, long winded, mostly formal information about a certain subject or several subjects. Usually this type of research is full of long words and long sentences.

The purpose of Quantitative research is to obtain and gather statistical information, so this could be anything from numbers, decimels and percentages to views, likes and dislikes. An example of where you can locate this type of information is on video websites such as You Tube. It could be the percentage of people who watch something, or the percentage of people who watch something, as liking something is different to watching something, but they are linked. Some people are massive fans and watch every single episode of a program, whereas others are just casual fans who catch the odd episode here and there.

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Primary and Secondary Research

Primary and Secondary Research

Primary – Finding information for yourself, from the source

Surveys/Vox-Pops/focus groups/observations

Interviewing people directly involved with the topic having first hand encounters and experience

*picture coming soon*

 

 

 

 

 

 

Secondary – Gathering information sourced by another party

Newspaper articles/internet sites/journals/industry research

Accounts and opinions spoken by a relative of a deceased person telling their tale (a grand daughter telling the tale of their grandmothers journey on the Titanic whom is no longer around to speak)

*picture coming soon*


Primary research

Primary research is when you ask specific questions from individual people, this can be carried out by questionnaires, Telephone calls and interviews. Business uses Primary research to identify problems in the company, on the website Entrepreneur.com it says that when gathering research you need to specific in what you are asking. However Primary research can be more expensive and time consuming than doing Secondary research, as the researchers have to create their own materials like surveys and questionnaires. However secondary research is already available to use in libraries and on the Internet, however this does depend on what question you are asking. If you ask people in interviews face to face or over the phone on what their favourite movie is, as this sort of information can’t be obtained  from libraries but it could be obtained from the Internet on IMDB if you look at film ratings.

http://wiki.answers.com/Q/Why_is_primary_research_more_expensive_than_secondary_research (This explains why Primary research is more expensive than secondary)

http://www.entrepreneur.com/encyclopedia/primary-market-research (This is where I got a quote from and where I also got a lot of information about how Primary is carried out)

http://businesscasestudies.co.uk/food-standards-agency/market-research-and-consumer-protection/primary-and-secondary-research.html#axzz2S8HbuBtT (This explains the difference between Primary and Secondary research)