Tag Archives: producers create products glossary

Addressing the Audience

When creating a product (film/show) the production needs to understand how to address this product to the audience, this will depend on what their target audience is after i.e. colours, content (sound, visuals, imagery), tittle fonts etc. By doing all the previous research the production should then have some sort of idea on what the film/show should include, to make their specific audience want to watch it then hopefully buy it.

Colours:

This is to appeal to the audience by using with the base of the genre i.e. if it’s an action pack product then the colours need to bold and sharp to match the action, again if the genre was thriller then the colours would need to be dark, dingy but also most productions would add the subconscious colours i.e. yellow stands for danger (something bad is going to happen) this can be show via clothing, object etc, and red can show death or something bad has already happened this can be shown by blood.

Fonts:

This is basing on the style of writing and the fonts used for both the title and the ending credits and sometimes within the product. So depending on the type of film depends on the type of font they use for example for ‘Batman’ they used a font that formed into bat ears within the corners. Another is ‘Sleepy Hollow’; this font is shown in the old fashioned style italic style, as the film itself is based in the olden times. Link to website: http://www.madtuts.com/2010/02/85-famous-tv-movie-fonts/

movie_font_batmanmovie_font_sleepyhollow
Sequence:

This is based on the common features used within a product for example in films where there is a lead gangster, something always gets stolen from them or someone in their family gets killed then they would always send out ‘the boys’ to go and get the culprit and kill or to get ‘the boys’ to bring them back to the gangster leader.

Images:

These are used in all products, they are what the audience sees, but it’s how they are shown and presented that makes the film/show what they are for example, there are a lot of products that hold old images that can be represented as a flashback i.e. Titanic, with the photo of the main character in the begin, created a flashback and made the scene carry on back in the past.

Sound:

Just like the imagery the sound is just as important (unless it’s a silent movie) this is based on the audio output and how it is heard for example, if there is a horror movie and there is a scary aspect where something pops onto the screen or something loud happens and the sound is too quiet then it wouldn’t match the action, as it wouldn’t be giving the audience the shock factor they would be looking for.

Words:

This is based on having a good script to make the product work for example when there are quiet scenes between two people who are talking for a space of about 5 minutes then the producers needs to keep the audience intrigued and not make the scene too long winded, this is basing on the words the characters are using but also how they are spoken.

Technical:

This is based on what is included within the product, for example ‘Transformers’ have a lot of technical aspects within the film, basing around the special effects used and the style of the edit.

Symbolic:

This is when the film/show includes symbols that can be created accidently or on purpose for example if there is a shot of a person wearing a cross necklace it could symbolise their Christian beliefs another example could be flowers symbolising freshness, cleanliness, beauty etc.

Linguistics:

This is based on the languages used within the films for example ‘Star Trek’ use Klingon for their native language, ‘Avatar uses Na’vi, another would be when there are films that have pasts which covered over hundreds of years, sometimes the when they find an aspect basing to the past (scrolls) then the language within is usually Latin.


Reaching the Audience

Looking at the rates, comments, complaints and even the profit will help the producer establish if their film/show has appealed to their audience and done well. By knowing this information the producer can then see what they can improve or remove if there were any complaints, but also with the feedback they would know what do use if ever they were to either carry on with the series, or make a sequel. The rates are to determine what the viewers though of the end product, but this can also base on the amount of views, (raters would need to see the product before rating). The comments i.e. good or bad, can help the producer if, thinking about updating or creating more products and the complaints will show what didn’t go so well, or if it offended anyone.

If the product ends up getting more complaints than views/rates then the producer would know that they wasn’t appealing to the right audience but if they had high rates, good feedback and was making good profit, due to sales within cinemas and purchases of DVDs then they would be aiming at their target audience and reaching them.


Addressing the Audience Continued . . .

Pulp Fiction

This film was created with a target audience for males as the imagery (gangster style tough men, pretty women), is mixed with action, thriller, gangster, violence. These types of genres are generally the type men would go for, however with the leading stars, it can then bring in a mixed range of audiences as men can be watching to see Uma Thurman whilst women can be watching to see all the other tough men, John Travolta, Samuel L Jackson, Bruce Willis. From IMDB men mostly rated the film at 479,463, as women were only 77,566, so from that evidence it’s showing that men watched it more, and that the film is appealing to their target audience. Most of the votes were from the age gap of 18-29 years and mainly males. The film altogether from IMDB got a rating of 9 out of 10.

24

This series was created with the aim to reach males for their target audience, but as there are still rates from women it shows that women watched the show as well, this could have been because they were interested or they watch a few episodes with their partners and became more intrigued. On IMDB there are more responses from males as the male ratings have reached 59,186 and for women they have only reached 9,344. This is showing that both males and females do watch the show, but males do more as the show is more appealing to them with all the action packed features regarding the forceful fighting, explosions and story lines. The age gap of 18-29 were the most appealed age group as their most male ratings coming from this age gap. These series got a total rating of 8.4 on IMDB.

The Notebook

With the soft storyline and unfortunate but emotional ending, this film was aimed for females, but as there are a lot of couples that watch T.V together the production would expect the views to increase as men and women would be watching. On IMDB surprisingly there were more male’s responses (but this could be down to either more men using the site, or they actually love the film), as the male’s votes were reaching 100,446 as the females were only reaching 75,251 rates, but just like the others the main age group watching were 18-29 year olds and again most of them were males. The film overall got a rating of 7.9.

IMDB is a good site where all information about old, new and upcoming films/shows are displayed. Within this site it shows the rates from the audience, but also in selected films/shows the viewers can see some behind the scenes images, full list of crew and cast, synopsis of the film/show, ratings and more. By having a site like this can help independent film makers as they could look to other shows/films, for research if they are similar to what they are planning to make. IMDB is not an exact representation how many viewer watch films/shows, as mostly I can see that the main people rating are men from the ages of 18-29, this is showing that it’s the younger generation that use the site more, but also its not a true representation as there are far more people who watch films and T.V but do not own an IMDB account who then cannot rate what they are watching. However as there are still a fair few people who do rate we can grasp an idea on what type of people (basing only on gender and ages). Also you can only rate what you know, so the rates should be genuine which means that the amount of rates is linked to the amount of views.


Audience Profiling Continued . . .

Socioeconomic Status:

This is based on finding the class basing on education, income and occupation. Different classes like different things, i.e. some people may find it acceptable to be hearing or seeing obscenity whereas others may take offence to the content. Also depending on locations and time of day will depend on who the production wants their target audience to be, i.e. if someone works long hard days then productions would create shows to be played just before and after the watershed (so it’s later in the day), which would be suitable for that type of audience. Also as there are may people who do not work due to maternity, benefits, disability etc, means that for those who at home all day, can have access to more T.V, which is why there is a lot of new daytime T.V.

Psychographics:

“Psychographics give you a much deeper look into the market you’re dealing with. If you know what’ll grab their attention and what’ll turn them off, you’ll be way ahead of the competition” (http://www.aweber.com/blog/email-marketing/are-you-marketing-by-psychographics.htm). This means that the production manager would be looking much deeper than just age, genders etc, but they will be looking to understand who their target audience would be basing on them and their behavior, personalities, likes, dislikes, lifestyle etc. By the production understanding the psychographics then they would be in a better position against any competition as they can add or change features to suit specific channels i.e. MTV holds many shows that base on reality such as ‘Geordie Shore’, ‘The Valleys’, ‘The Hills’ and many more. So if there are many results with people who dress the similar way, act the similar way or just want something easy to watch, then this is when the shows on MTV would fit in, as it would fit in with their lifestyles. This is based on qualitative research, as they will be looking for the whys.

Geodemographics:

This is based on the rates for specific shows in certain locations showing how many people in certain places i.e. small towns, cities, countryside’s, other countries watch specific shows. This is done so the production would know their type of audience and where they would want to aim to get their show to be seen.

Age/Gender:

The production needs to find out the relative information regarding age and gender so they know who they are aiming their show/film at, but also the age requirements basing on who they predict would be most wanting to watch the end product.

Sexual Orientation:

This is based on the ‘Equality Act’ (2010), where it states that people who are gay, lesbian or bisexual have equal rights and should not be treated different for being who they are. This type of question would be found out through the quantitative research where they would possibly ask a question about their gender, then ask about their sexual orientation. This would mean that the results would be statistical as there would be a certain percentage of audiences who would have selected, straight, gay, lesbian or bisexual. This means that the production needs to be aware on what content is added so they do not offend anyone i.e. if they created a show that in one episode a character spoke ill about homosexuals, but then they researched that there would be a mixed orientation watching then the production can cause offence.

Regional Identity:

This is based on where the audiences are located (stereotyping), for example London is known for higher and lower class, where the crime rate is high and the youths are known to be wearing hoodies. It’s these types of stereotypes that effect the type of films/shows created i.e. Kidaulthood and Adulthood, are both shot in London, showing the gangster side, with guns, knives, and violence, to which all are wearing the typical hoddies, baggy clothes, caps and covering their faces.

Mainstream:

This is linked to what is most popular i.e. certain film companies such as ‘Warner Bros’, ‘Paramount’, ‘Disney’ etc, all are leading production companies that film makers trust and will use due to the better financing, the use of cast and crew, the amount of releases hitting high ratings and many more reasons. By using popular companies the audience will then trust and want to watch new releases and buy the DVD’s/downloads.

Alternative:

This is based on when a production would create and find the target audience for their film/show but can sometimes turn it around to grasp more viewers for example, if they have created a thriller based series similar to ‘The Following’ or ‘Hannibal’ they then could create focus groups for a selected amount of their target audiences to come in and watch the show, but for example if they only selected males to be their target audience they could then turn it around and create a separate focus group just for women in the same age gap, to see what the results would be. This can then give them an alternative i.e. if they originally thought men would have been more interested but then realised women would be as much interested as well, then they have a choice to make it more appealing for men, or to leave it be so women would watch it as well. But by also trying to find the alternative they can then grasp a wider audience as if both males and females liked the product then they would be getting more rates and views.

Niche:

This is based on targeting the correct audience by relating to what the audience is after i.e. if they are sports fans then they can have access to see the shows they love basing on their likes on specific channels, and again if the audience likes to see aspects of glamour, fortune, characters making idiots of themselves (reality), then they can go to a specific channel (MTV) and watch the show that best appeals to them. So if a company was to make a new reality T.V series they would look to the other series on this channel to view the ratings, comments and complaints to see whether they can improve their product, use other ideas and compete.