A comparison between 20th century ‘Nightmare on Elm Street’ poster and 21st century ‘Nightmare on Elm Street’ poster.
Tag Archives: Product
Twilight is a result of romance vs. horror, you get this weird cross over that depicts vampires and werewolves as actually being sex symbols. Lets make no joke this films demographic is purely aimed at women this shows through the IMDB demographics graph.
You can see clearly that the women vote is carrying this films vote median by giving it a 6.1 where as men are voting it low at 4.9. What is even more interesting is that the amount of votes from males totals more than that of women. Meaning that men are logging in and voting just to show their dislike for this film. It is this hatred that’s giving twilight is popularity and even abuse towards the film is free marketing for the producers. Just selecting the male votes to see how they voted, the graph below shows that almost 20% of men rated the film as a 1 showing strong opposition for it.
Why do males not like this film? Like with most romance films guys just aren’t interested. Looking into a study covering primal reverting feelings as a man it is their job not to look soppy or vulnerable and romantic films tend to touch on this. Its also based on how men want others to see themselves and how self conscious they get if the world sees them as anything other than a manly man.
Twilight hooks its audience by placing in the three-way relationship struggle. Bella loves Edward, Edward loves Bella and then you have Jacob who comes in to create a tension that will last 5 movies. This very much appealed to the audience as they separated themselves into ‘teams’, team Jacob and team Edward.
The film also rides on the success of the book which already hooking the desired audience.
Paranormal activity is an ‘Observational’ horror that uses shock tactics to scare its audience.
I use the term observational loosely, what I mean by this is, we have a horror movie where the audience definitely does not feel immersed in the feel because the way it is filmed, using CCTV cameras. However the audience feeds off of this in a different way, because there is less emersion the situation that is occurring feels more hopeless, that the audience cannot do anything to help. It’s the same feeling as watching a CCTV recording of a murder happening, your scared because of the situation, and horrified you can’t do anything. Paranormal activity plays well with the atmosphere of the Cinema as well. To be scared the situation needs to be controlled, and in pitch black, as black as the setting for the scene, which is why a film might feel scarier on the big screen as apposed to watching it at home. The audience for this anyone who likes a scare, specifically males.
At first glance this isn’t apparent on this demographic graph from IMDB because it shows that on average males vote it as highly as women, or around about at 6.4 for males and 6.2 for women. However if you look at the pure numbers of voters, there are 84,476 males who voted and only 17,355 females. This links in with the results researchers have come up with. The research mentions that males of 15-45 tend to be the prime group for these horror films and also tend to see the film in groups rather than individuals. This fulfils the human desire to protect or be protected, and with a scary film going as a group dampens the feeling of shock when a scary ghost pops up. These males are “sensation – seeking” and go to prove that they are men, they aren’t scared. Interestingly when watching the horror film, to avoid being seen as scared they resort to; Looking away from the screen to detach themselves from what’s going on. Treating the situation as a critic would, hiding behind something to give a sense of protection or just thinking about something else.
Paranormal activity uses a queue which signals when the audience is going to be scared and where the ghost is present by using a deep bassy noise.
Mulan is an action packed Disney reimagining of a historical event, we follow a girl (Mulan) who sets out on an adventure in the name of her father to fight against the Huns.
Mulan is aimed at children this is clearly highlighted by the U for Universal sticker on the front of the DVD. Being a Disney animation film, which is ultimately aimed at children is another sign of the demographic. The actual animations themselves are soft and cartoony which suggests a younger audience. However being a U the DVD is limited to the amount of violence, if any that can be shown. An example of this is when Mulan and company and orderd to move to the front to help fight the Huns. When they arrive they find the general dead, you do any bodies as to detract from the morbidity of the scene, however one of the soldiers is seen carrying his helmet, suggesting he’s dead.
Mulan when released was at the crux of many debates about how sexism and racism are portrayed in the film. The fact that women are to be seen and not heard, how women cannot live up to the expectations of men. One character in particular is heavily stereotyped (Chi Fu). He is drawn more as a caricature and has a strong Chinese accent. Disney like to ‘americanise’ their films often giving the lead character an American accent despite any racial ties. This is done so that the film connects with the viewing audience and Disney believes that if you put an American accent over the lead character the American audience will understand the context of the film better.
In terms of evidence IMDB shows the demographics of the people who watch Mulan. Unsurprisingly the graph shows that females rated the film more highly with a 7.9 average out of 10 and men with 7.1. This is because the Disney genre is still applicable to women of any age, where as men over 18 tend not to be as interested. This is shown in the females aged 18-29 and the males aged 18-29 where males of this age voted it as a 7.2 and females a 8.1.
The trailer is designed to excite and draw in the potential audience, by using quick cuts, quick-paced and intense music that builds throughout. The clips that are used in the trailer not only serve to give a taste of what the film offers, but they are also used as the dialogue is quick, humorous and catches the viewers interest. When all these elements are put together, the trailer created will capture the audience’s attention. This is typical for films of the action genre, as it encapsulates the whole theme of the film into one trailer that will make people sit up and take notice
In a way, the trailer is a mini film, as it shows the hero training, re-introducing the main characters as it is a sequel, showing them going about their business, introducing new central characters, bringing in the main plot point as well as the films villain, problems that arise for the protagonists, them overcoming the problems, and facing the villain before the trailer ends. Even though it shows the main points of the film, it still retains information from the audience on purpose, when regarding important plot points, such as certain locations. Again, it draws them in and encourages them to go watch the film when it is released.
Purposes of Market, Audience and Production Researches (Also Methods, Techniques & Sources of Information)
There are three ways an audience can respond to a product. Number one would be acknowledging engaging with it, number two would be identifying with it an interpreting it, and number three would be totally ignoring it and disregarding it.
The purpose of market research is to gather information on markets, customers and consumers. It is a business strategy to identify what appeals to your chosen market and what your chosen target audience identfies with. Many companies see market research as a competition and they often compete with other companies to analyse the same chosen market. Some companies end up getting what they are into right, others end up getting it wrong because they don’t analyse the research closely enough. Some companies do get it right but it is often to late as another company has already worked it out and they have already produced content for that market so that gap in the market is gone as anything similar to it would be seen as an attempt to rip the other company’s product off and ‘copy it’. This is the main reason why copyright is put on content so people don’t ‘copy it’.
Addressing a Product for an Audience
To attract and entice audiences to view a product there are techniques thought about and used. In order to appeal to the target market choices from colours seen to the technical quality of the piece is all a deliberate choice. Of course there is never just one way to achieve the goal or everyone would be successful but taking note of what works and using it can create a big advantage.
First of all one of our original ideas has slightly changed. Originally, we were just going to show focus groups 1960’s ‘Batman’ and ‘Doctor Who’, but now it appears that we might show them modern day ‘Doctor Who’ and ‘Batman’ too. This is to get a larger comparison between the two as some people might forget some elements of the modern versions. Also we might show it to people who aren’t fans of them and/or people who have never seen them before. Probably most people will think they are rubbish before they watch them, but after they have watched them they will probably like them.