Content – Information about a program the audience is going to watch. An example of this is TV guides which display the up and coming TV shows and movies to come to the viewer’s screens.
Viability – is the information given to you true to what they say it is.
Finance – the set amount of money/ income to fund a project.
Costs – money taken away because of purchases, costs have been pre planned into the budget.
Technical resources – also known as intellectual property are owned like physical property under the Intellectual property laws and include things like websites etc.
Locations – areas to be used in a production. These are mentioned in and are relative to the risk assessments and location rec.
There are many methods and sources of research. Primary research includes interview techniques, observations, questionnaires, surveys, types of questions, focus groups, audience panels and participation in internet forums.
Secondary research includes books, journals, reference-based books and directories, periodicals, newspapers, film archives, photo libraries, worldwide web, searching internet forums, CD Rom databases, audio material, ratings, circulation figures and government statistics.
There are three ways an audience can respond to a product. Number one would be acknowledging engaging with it, number two would be identifying with it an interpreting it, and number three would be totally ignoring it and disregarding it.
The purpose of market research is to gather information on markets, customers and consumers. It is a business strategy to identify what appeals to your chosen market and what your chosen target audience identfies with. Many companies see market research as a competition and they often compete with other companies to analyse the same chosen market. Some companies end up getting what they are into right, others end up getting it wrong because they don’t analyse the research closely enough. Some companies do get it right but it is often to late as another company has already worked it out and they have already produced content for that market so that gap in the market is gone as anything similar to it would be seen as an attempt to rip the other company’s product off and ‘copy it’. This is the main reason why copyright is put on content so people don’t ‘copy it’.