Tag Archives: Quantitative

Quantitative Continued . . .

There are many ways to collect Quantitative research, some examples:

  1. Questionnaires can be handed out for people to give their answers but only using certain questions that would lead to statistical answers, i.e. ‘How many hours of T.V do you watch during one week?’ This type of question would be linked to multiple choice answers where the reader can select a box. The answers would need to base on numbers in order to get the right feedback. So if the questions were ‘Do you watch T.V in your spare time?’ Or ‘which do you watch more T.V shows or films?’ Then the answers would be a direct yes/no, T.V/film so then the researcher can base the answers on a certain percentage e.g. on how many people selected Yes or NO, T.V or Film. These can be distributed via online surveys, posted etc., but the only problem is getting people to fill in the forms, and if posted to send them back.
  2. Another way is similar to the questionnaires but instead the researchers could cold call, stop people in the street or contact them on the phone. Similar to the questionnaires they would be based on the same type of questions but instead of handing out pieces of paper and hoping people would pick them up and fill them out, they can talk to people face to face and fill in the questionnaire for them. This way they can get more responses but also it can help people with difficulties as they can read out the questions to them, (if deaf they can show them the questions).
  3. Again basing on the same questions the researcher could create interactive videos in order to find out what the audience is after. This can be an effective way to grasp many responses as younger viewers may find it boring by going through stated questions and filling them out, as with this they can work on their own if they have a link to the video and can see related imagery with the words. The only problem is someone is deaf then they wouldn’t be able to hear unless there is text or subtitles. Linking to our video, which is based within this type of research, as the answers would be ether A, B, C or D.

Quantitative or Qualitative


Numbers – Multiple choice questions or simple answers that can be categorised and turned into a statistic

Did you jump when the teacher asked you to?

1 – Yes

2 – No

You can then describe the answers as a graph or chart – 70% of people said ‘NO’

Can you guess why the remaining 30% didn’t answer the question?



Words – Open-ended answers that are usually opinions and long winded that you may find boring – help determine more specific knowledge

These can be answers to a question ‘WHY?’

I chose not to because I had a dream that if I die the world would implode  (qualitative – can’t be put in to a statistic or quantified)



Update 1 on the Critical Approaches/Responses Unit

First of all one of our original ideas has slightly changed. Originally, we were just going to show focus groups 1960’s ‘Batman’ and ‘Doctor Who’, but now it appears that we might show them modern day ‘Doctor Who’ and ‘Batman’ too. This is to get a larger comparison between the two as some people might forget some elements of the modern versions. Also we might show it to people who aren’t fans of them and/or people who have never seen them before. Probably most people will think they are rubbish before they watch them, but after they have watched them they will probably like them.

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Market Research, Audience Research and Production Research

Market Research:

There are a number of purposes to why market research is a necessity to create a successful product. One of which is the need for companies to understand exactly what their target audience is looking for in a product. This is seen as being essential for any company releasing a new product as this allows the company to create a suited product, based on their majority target audience, thus allowing the product to potentially become successful. Furthermore, market research can also help companies identify any future trends that may show up in the next few years. This can also be very beneficial for companies as this allows them to potentially gain a competitive edge over their rivals, which may be creating similar products to themselves. In addition, this can also help set the company and the product they are producing in a very strong position with their target audience as they are more likely to stick with a product which is different to anything else seen before and also any products which may be very similar to the original product. This was shown, for example, with the rise of the reality TV show ‘The only was is Essex’. After the reality TV hit show ‘Big Brother’ was cancelled on Channel 4 in 2010, a new breed of reality TV was needed. ITV started to take notice of this and began market research into shows such as ‘The Hills’ and ‘The City’, which were Americas reality TV shows. ITV soon discovered that these types of structured reality TV shows were extremely popular in America and believed that a similar show for the UK would be a success. Indeed it was, as ‘The Only Way is Essex’ started to gain huge media attention due to the popularity with young adults after starting in October 2010. Due to this success, other UK production companies started coming up with their own version of TOWIE such as ‘Made in Chelsea’, ‘Jersey Shore’ and ‘The Valleys’. However, TOWIE still remains the most popular scripted reality show in the UK as fans of the show continue to watch in their numbers despite alternate versions of the show.

There are a number of methods to conduct market research. One of these methods is the use of surveys. These can be taken part in many different ways such as in-person surveys, telephone surveys, online surveys and web surveys. These different ways can help benefit a company as this allows them to analyze a sample group of people based on their target audience. Secondly, another method of collecting market research is by conducting focus groups of the companies major target audience. In these focus groups, a series of questions and topics are given to the focus group to discuss, in which they are being recorded by. These types of sessions usually take a couple of hours with a number of focus groups needed to take place in order for the results, of the focus group, to be balanced. Another method of gaining market research is personal interviews. The structure of personal interviews are very similar to focus groups in which they are also recorded and usually last around a couple of hours. This allows companies to gain a more detailed insight into their target audience for their product compared to in-person surveys, which may only take around a couple of minutes to complete. A different way of collecting market research takes the form of observations. Completely different to the previous methods mentioned about collecting market research, observations allow companies to observe their target audiences natural behavior towards how they react to similar products, that a company is trying to produce, and any advertising campaigns that attempt to sell box office tickets or improve DVD sales of these similar products.

Audience Research:

The purpose of audience research is to help companies discover what target audience would be best suitable for the type of product that they are producing such as age, gender, ethnic background, location, income and what media do they already consume. This is extremely vital to any company trying to create a successful product as targeting a product at the wrong type of audience can cause problems throughout any research which is conducted, the production of the product and how this may be advertised thus causing the product to not be as successful as first hoped by the company, which can also lead to the cancellation of any future products related to the original and a slightly damaged reputation to the company who produced the product.

When trying to discover their major target audience, a company can use a number of methods using qualitative and quantitative research to discover whom they should be aiming their product at. Quantitative involves using data and numbers such as program ratings, box office sales, hits on websites and dvd sales to see how successful other products have been, which are similar to the product a company is producing. Qualitative research, on the other hand, involves the company discovering their target audiences opinions and views on similar products and how they react to this. This usually takes the form of reviews, websites, newspapers, blogs and fanzine sites. As well as this, a mix of primary and secondary research can be used to also help indentify a target audience for a companies product which can include questionnaires, statistics, focus groups and newspapers.

Production Research:

The purpose of production research is to help companies to decide on a number of factors that will affect how they create their product. One of the factors that the company will have to research is how it would be best to show their product to their specific target audience. This is very important as the product must be shown in the correct way that their target audience will mostly use, whether this is broadcasting the product, showing the product on the web or showing it on a podcast.

Other factors that will need to be taken into consideration will be; the cast and crew, as this will majorly impact on the success of the product, location, where appropriate locations will need to be discovered and if filming will be allowed to take place there, finance, where the budget will need to be carefully assessed and given out accordingly into different areas to stay in budget, suppliers, which the production company will need to source out to find companies who would be willing to invest in their product, facilities, taking into account the filming and editing equipment and the content needed to create the product.

Qualitative, Quantitative, Primary and Secondary


This is where members of the general public, most predominantly the products target audience; express their opinions and views about a product, whether this is in terms of an advertising campaign for the product or a review of the final product itself. Qualitative research take form in many different ways to allow the public to express themselves such as reviews on blogs, websites and newspapers, responses to news coverage, discussions about a product and fanzine websites for dedicated fans of a product who are at the core of keeping a product going throughout the years. This type of research allows companies to take on board any concerns the target audience may have with a product and correct them in the current product, or their next product, allowing the company to make a more likely successful product. In addition, this also makes the target audience feel as if they are respected by the companies whilst also having their views recognised.


This is where data, such as numbers, is used by companies to discover how popular their product is based on factors such as programme ratings, hits on websites, such as Youtube and Vimeo, box office figures, if the product is a movie, and cd and dvd sales when the product is released. This can be extremely helpful to companies, if they are making a new product, as they can use information from similar products to their own to decide on factors such as what target audience would the product be best suited for, how they could engage a new target audience and how the product should be advertised based on similar products which have, or not have been successful. Furthermore, a company can used figures from their own product to determine how successful their product has been, which in addition, would lead the company to use qualitative research to see how the figures has been stacked up, based on the opinions of their target audience.


This is where companies go about acquiring data and information, which has not already been discovered, from their target audience based on the type of product that the company is trying to promote and sell. This can take form in many ways such as surveys, questionnaires, focus groups and observations. This way of researching is very effective as it allows the company to understand what their target audience want from the product whilst also understanding how it would be best to promote their product to their target audience to ensure that the product becomes a success.


This is where companies use data which has already been collected or generated from a different group or company. This can take many forms including books, newspapers, journals, photographs and statistics. This is also very effective as this allows the company to gain valuable information which can also help them decide on a number of factors such as how the product should be promoted to their specific target audience and what time of year would it be suitable to release their product.

Audience Profiling & Quantitative Audience Research

In order to define what group of people go into what socio-economic group on the socio-economic scale we need to determine their socio-economic status first. With the question examples in my previous posts I have covered genres, ages, gender and looks so far. But no it’s time to get to the very core of it all, deep within people’s mind sets and tap into their psychology of why they do certain things and why they watch, use and read certain things. Also their personalities come into it too.

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Quantitative, Qualitative, Primary & Secondary Research-What Are They?

Well first of all quantitative is a large quantity of detailed research and findings. Qualitative is the quality of the research, meaning is the information relevant and appropriate enough and is it formal or informal. Usually formal pieces of research usually provide better quality research than informal research does. Quality is always better than quantity though.

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Quantitative research

Quantitative research is when companies use statistical research to find out what people want. The way this fits in with the media industry is when corporations, like the BBC and ITV, commission programmes which the public like. If we take Inspector Morse programmes for example, the programmes was about a inspector who solved murders with his companion Detective Lewis. Inspector Morse was very similar to other murder dramas at that time like Murder She Wrote, Agatha Christie’s Poirot and Miss Marple. As from 1970’s to the mid 1990’s the murder mystery nationally and international was a very popular genre on TV as the viewing figures for Inspector Morse every episode was an average of 5.9million. With the figures from Inspector Morse and other shows future production teams estimate the number of viewing they would get at a certain time.

Quantitative research is carried out by asking people about their opinions on a subject in a way so as much information about each individual can be acquired to use in a large statistic survey on what people are interested in, when collecting Quantitative research you should be making sure you’re asking the question ‘how many’ as you want the response to be number. As this will later add up in with the interviews and surveys, which I believe is a direct and specific questions that stops the researchers being biased. By making the research biased or ignoring the figures TV shows would flop on the first couple of episodes.

When doing questionnaires and interviews you will have to consider what questions you are asking to different age groups, so if you ask a question to an over 80 age group ‘what is your favourite Grand Theft Auto game’ the over 80’s would be standing there looking confused and wouldn’t know what it is you are asking. However to age group for 18 to 40 then more people would know about it and could comment on it. So it is important to use a bit common sense when choosing a subject and an age group to go with that subject.


This is based on statistical research which can be used for learning, personal but mainly for higher gain i.e. rates for shows, who watched them how, when, where. The information can be found by production creating varied questionnaires/surveys, so see in detail their answers to which with questionnaires and surveys they add as much relative information they want. This is then based on the statistical feedback.


What is quantitative data??

Quantitative research is numbers. This is a percentage or numbers of how many people picked there favourite super hero film.

For example – 4 people were asked what is your favourite super hero film?

3 of them choose Dark Night Rises the other one choose Avengers.

Or it could be put as,

75% choose Dark Night Rises and the other 25% choses Avengers.