Tag Archives: Questionnaires

Questionnaire Feedback, Primary Research

We created questionnaires basing on who our audience is, we created questions that we felt would appeal to the age group we were targeting (16-19), this is so hopefully find the humour side to the questions and would be happy to answer.

We originally created the questionnaires to be handed out to varied classes that fitted within the age groups and those interested in media, so our tutor took on the questionnaires and handed them out to their classes, but to try and grasp more feedback on the questions I created an online survey, but this came with a default as the usual site we would use (survey monkey) was out of use when we wanted to use it, so with the site we used, they only allowed a certain amount of days until the questionnaire becomes unseen from the holder (so I couldn’t access the vital information) unless I upgraded. Before however we uploaded the survey link onto Facebook, so the user could have access to it, but as we only want 16-19 year olds to reply I only sent the link out onto pages where I new the target audience would be the required audience.

Also to try and grasp more audience we created a video, which was created by myself and other members of our group. Within the video there was a voice over (James), speaking out the questions where there would be matching images overlaying the audio. We then created a QR to be pasted on the questionnaires to see if they would scan when the audience answered the questions.

The Feedback:

Males = 16

Females = 16

Age 16  = 4

Age 17 = 13

Age 18 = 6

Age = 5

Other = 4

Ethnicity  – White/British = 27       Asian = 1         Did not take seriously = 4

Transport – Walk = 8                     Car = 7 Bus = 7          Mixture = 10

Q1 – A = 20               B = 0               C = 11            D = 1

Q2 – A = 27               B = 2               C = 0              D = 3

Q3 – A = 1                 B = 25             C = 5               D = 1

Q4 – A = 2                 B = 10            C = 17             D = 3

Q5 – A = 2                 B = 7               C = 20            D = 3

Q6 – A =14                B = 5               C = 3               D = 10

Q7 – A = 0                 B = 14             C = 8              D = 10

Q8 – A = 1                 B = 24             C = 6               D = 1

Q9 – A = 26               B = 7               C = 2               D = 1

Q10 – A =2                B = 21             C = 6               D = 2

Q11 – A = 0               B = 8               C = 4               D = 19

Q12 – A = 1               B = 7               C = 22             D = 1

Q13 – A = 11             B = 9               C = 3               D = 8

Q14 – A = 20             B = 2              C = 0              D = 9

QR Codes Scanned  – Yes = 4     No = 19          N/A = 9

We didn’t get many responses from the YouTube channel relating to the video we created, which is showing that not many people scanned the QR code, which was displayed on the front sheet of the questionnaire. So for the future we would need to consider maybe labelling the QR code so our audience would know what’s included within the code. As the video on YouTube has 18 views (4 from our audience from the questionnaires), it shows that other people have checked out the video, but as there are not many views overall, maybe we should have considered creating more tags, so more people will then have access to watch the video. Even though we had 18 responses we still did not get any comments, which defeated the concept as we wanted people to tell us which character they would be so we would then have a concept on the most they selected i.e. A, B, C or D so we would then have a base on what that person, likes, does etc.

By looking at the feedback the general answers were:

Q1, Most do not have body modifications

Q2, Most wears their jeans around the waist

Q3, Most do own a Tumblr account

Q4, Most use Facebook quite a lot, they like to know what’s going on

Q5, Most scroll through their news feed until they get bored

Q6, Comedy is mostly their favourite genre

Q7, Most watch 1-5 hours of T.V a week

Q8, Most change their profile pictures occasionally

Q9, Most will pick up the wallet and give it back to the owner

Q10, Most drink once in a while

Q11, Most use YouTube for other things

Q12, Most would charge all of their gadgets  . . . technology heaven

Q13, Most would go outside and live if their Internet goes off

Q14, Most would take matches and food to a desert island


Understanding the Nature and Purposes of Research in the Creative Media Industries & Techniques

There are many methods and sources of research. Primary research includes interview techniques, observations, questionnaires, surveys, types of questions, focus groups, audience panels and participation in internet forums.

Secondary research includes books, journals, reference-based books and directories, periodicals, newspapers, film archives, photo libraries, worldwide web, searching internet forums, CD Rom databases, audio material, ratings, circulation figures and government statistics.

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Purposes of Market, Audience and Production Researches (Also Methods, Techniques & Sources of Information)

There are three ways an audience can respond to a product. Number one would be acknowledging engaging with it, number two would be identifying with it an interpreting it, and number three would be totally ignoring it and disregarding it.

The purpose of market research is to gather information on markets, customers and consumers. It is a business strategy to identify what appeals to your chosen market and what your chosen target audience identfies with. Many companies see market research as a competition and they often compete with other companies to analyse the same chosen market. Some companies end up getting what they are into right, others end up getting it wrong because they don’t analyse the research closely enough. Some companies do get it right but it is often to late as another company has already worked it out and they have already produced content for that market so that gap in the market is gone as anything similar to it would be seen as an attempt to rip the other company’s product off and ‘copy it’. This is the main reason why copyright is put on content so people don’t ‘copy it’.

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Purposes of Primary, Secondary, Qualitative & Quantitative Research

The purpose of qualititative research is to obtain and gather detailed, long winded, mostly formal information about a certain subject or several subjects. Usually this type of research is full of long words and long sentences.

The purpose of Quantitative research is to obtain and gather statistical information, so this could be anything from numbers, decimels and percentages to views, likes and dislikes. An example of where you can locate this type of information is on video websites such as You Tube. It could be the percentage of people who watch something, or the percentage of people who watch something, as liking something is different to watching something, but they are linked. Some people are massive fans and watch every single episode of a program, whereas others are just casual fans who catch the odd episode here and there.

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Proposal

What my group proposes to do is create some surveys and questionnaires. Some of these will be face to face, others will be condcuted online i.e. on Survey Monkey and the link would be posted on Facebook.

We would then probably get a focus group of people together who have watched ‘The Dark Knight’ and show them Adam West 1960’s ‘Batman’. We could get another focus group together too of people who have watched modern ‘Doctor Who’ and show them 1960’s ‘Doctor Who’ if we have time.

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Media Focus Group Surveys & Questionnaires

My group are planning to conduct various surveys and questionnaires on both the web and face to face. They will be completed by focus groups. This could be a number of different focus groups of it could be the same one all the time, we don’t know yet we haven’t figured out what we are definately going to do yet. The focus group and target audience that we will be focusing on the most though is obiviously 16-19 year old media students as anyone who has read my previous posts will know.

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What my group plans to do

We plan to create questionnaires and surveys and give them to people in the focus group of 16-19 year old teenage media students as this is the target audience we are trying to reach out to. Some of these will be handed to people directly, others would be conducted online e.g. Survey Monkey. Some might even be asking the people all the questions directly. We would collect the survey results after a week has pasted as we feel this is an adequate enough time to collect all the necessary results that we require.

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