Tag Archives: Secondary research


Secondary research is when you use data already collected from other peoples work. They have done the questionnaires or experiments with people. You then use this research to find out what you need to know to complete your own research. This research is then publicly put out by the internet, news papers, news on TV, libraries, etc.

Evil Dead 1981 VS Evil Dead 2013 (Trailers)

As this film is created as a remake from the original Evil Dead that was created in 1981, the producer can then look for all the research based on that film as well, i.e. within questionnaires they could ask what worked well or didn’t, in the old film, to help improve theirs (unless they have to stick to the original story).

They can do this by looking on sites such as IMDB and YouTube where they can see rates/votes but also comments how many people liked it and others who did not approve of it.

Evil Dead 1981

IMDB: Overall rating of 7.6/10. More males had rated the film with ratings of – 59,440, this film back then would have been more suitable for men as this film would have been created with the thought that men would want to watch it with the slight action and the gore, but women have also rated showing they have a keen interest as well with a rating of – 6,660 rates. The only problem with this is that when the film was created IMDB did not exist so viewers couldn’t rate, back then, which means that there is a big time gap where more people who may have watched the film and wanted to rate couldn’t. The film appealed more to the younger generation as more 18-19 year olds rated/watched it.

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Feedback, Secondary Research

On Facebook, you can create adverts to be campaigned within the social networking site, this means that companies can go onto the site to set up the advert, but they can narrow down their audience for their advert by selecting the country, ages, the type of likes the audience had selected i.e. Music, Movies, Games etc, this will then allow the advert to appear on the selected audience pages. The company would also be able to see how many users on Facebook would fit into the company’s category.

For my secondary research, I used the advert section and took advantage of the tools to get all the information I was looking for:

  • I selected the country (UK), which gave me  – 31,130,260 people
  • Then narrowing it down I changed the age to 16-19 years which gave me  – 8,917,420 people
  • The to define the number even more I selected categories – Movie and Film – all films, Music – all music and Game – console games this then gave me 7,013,980
  • But as I am looking for students who live in Bridgwater I changed from county to city, which then gave me – 5,680 people
  • But to add a little extra to the research I added in people who also go to Bridgwater College, which then gave me – 320 people.

By doing secondary research I get to have access to previous research that has already been conducted means that I can save time and can quickly find all the relative information to help the product, but also it will help when it comes to creating our own research as we use the previous research for inspiration, but also with the sire like Facebook and the advert page means that we can easily locate the whereabouts of our target audience but also the amount that we could potentially be targeting.

secondary research

Secondary research is different to Primary research, because instead of collecting research from the public secondary research is already collected and can be accessed on the Internet or books at a library. When analysing research that other people have collected you need be critical with the person who carried out the research, if you think the research was biased then you could carry out the research again but instead make it fairer.

Secondary research is also used with TV show, one example is the new show Endeavour which is about Inspector Morse as a young detective in 1960’s Oxford. Researchers will then have to look up on what clothing people wore during that time, what types of cars were around and other day to day appliances. As critics look for continuity errors when it comes to set period dramas, as people want the shows to be as realistic as possible.

Definitions of the basic terms in research

Qualitative data is where the thoughts feelings and opinions of an individual or a group is taken into account. For example within media someone could be interviewed about a film e.g. ‘The Titanic’ and could be asked for their opinion on it, this data would then be taken down as qualitative data.

Quantitative data is numeral data that can be taken down in vast quantities. An advantage of quantative is that data can easily be compared with each other.

Primary research is usally the first thing to be carried out after an initial insight into the issue. However the way it is carried out comes in various forms for example telephone calls, direct observation, interviews. Primary data is much more reliable than secondary data because we know it has been collected first hand and have evidence to support that.

Secondary research is usually the second thing to be carried out after primary research. Secondary data is availiable through publications or reports. When using secondary data there is no need to start from scratch because he/she is using data that has already been collected by individuals or organisations.

Secondary Research

Secondary Research is when the information is received through a middleman, e.g. a magazine or a video. Ratings would be classed as secondary research as it is automatically collected and sorted out into statistics before being reviewed by someone. Magazines would also be secondary research as usually, they contain reviews of a film or show, so it is reflecting on it, giving an idea to what people are thinking.

Qualitative, Quantitative, Primary and Secondary


This is where members of the general public, most predominantly the products target audience; express their opinions and views about a product, whether this is in terms of an advertising campaign for the product or a review of the final product itself. Qualitative research take form in many different ways to allow the public to express themselves such as reviews on blogs, websites and newspapers, responses to news coverage, discussions about a product and fanzine websites for dedicated fans of a product who are at the core of keeping a product going throughout the years. This type of research allows companies to take on board any concerns the target audience may have with a product and correct them in the current product, or their next product, allowing the company to make a more likely successful product. In addition, this also makes the target audience feel as if they are respected by the companies whilst also having their views recognised.


This is where data, such as numbers, is used by companies to discover how popular their product is based on factors such as programme ratings, hits on websites, such as Youtube and Vimeo, box office figures, if the product is a movie, and cd and dvd sales when the product is released. This can be extremely helpful to companies, if they are making a new product, as they can use information from similar products to their own to decide on factors such as what target audience would the product be best suited for, how they could engage a new target audience and how the product should be advertised based on similar products which have, or not have been successful. Furthermore, a company can used figures from their own product to determine how successful their product has been, which in addition, would lead the company to use qualitative research to see how the figures has been stacked up, based on the opinions of their target audience.


This is where companies go about acquiring data and information, which has not already been discovered, from their target audience based on the type of product that the company is trying to promote and sell. This can take form in many ways such as surveys, questionnaires, focus groups and observations. This way of researching is very effective as it allows the company to understand what their target audience want from the product whilst also understanding how it would be best to promote their product to their target audience to ensure that the product becomes a success.


This is where companies use data which has already been collected or generated from a different group or company. This can take many forms including books, newspapers, journals, photographs and statistics. This is also very effective as this allows the company to gain valuable information which can also help them decide on a number of factors such as how the product should be promoted to their specific target audience and what time of year would it be suitable to release their product.

Quantitative, Qualitative, Primary & Secondary Research-What Are They?

Well first of all quantitative is a large quantity of detailed research and findings. Qualitative is the quality of the research, meaning is the information relevant and appropriate enough and is it formal or informal. Usually formal pieces of research usually provide better quality research than informal research does. Quality is always better than quantity though.

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Quantitative, Qualitative, Primary & Secondary Research-What Are They?

Well first of all quantitative is a large quantity of detailed research and findings. Qualitative is the quality of the research, meaning is the information relevant and appropriate enough and is it formal or informal. Usually formal pieces of research usually provide better quality research than informal research does. Quality is always better than quantity though.

Continue reading