Tag Archives: Surveys

Critical Approaches market research

The idea of Market research is too see what people like and buy in the market and also to gather certain bits of information  from markets and people who buy certain products or brands. Market research can also be utilized for film production and ideas for the film society as it would give ideas for promotion, what people would expect, testing the concepts and knowing what is to be expected. Media companies would use this see what people would want  in terms of what they would expect for things like movies, TV shows, kids shows and etc all so the media is always seeing what people want and what the competition may be. 

Should media based companies want to use those techniques to get their way of collecting the evidence to what they are developing then It could be a way to try and get some more clearer results like trying to figure out what people want in the market and see what could get people to see what those developers produce.

The many ways of collecting market research can come from Online or written surveys, focus groups, personal interviews with groups of people, observing individuals and field trials. These tend to be the best ways of collecting the infomation and can being done from one of the ways can have good results.

The sources of information in market research can be collected by stats from goverment collecters to see the income and tradeing of a media based product, an economic investment which also looks at priceing and contents of said products and finally research reports that show summaries of products though needs registring.

Market research is also there to see if there is a gap in the market that producers and developers could jump onto knowing that there may be a chance they can be in that gap that can be commercial viability, sponsorship to get the funds can also be a help for the show or films finance as well as looking into the equipment that you will be using and looking into the time scale so you can see where the best time to release or show something will be so people can know whats so big at the time and keep the project on hold till there’s a chance to release the production.

The Primary research side of things is talking to people about what you could expect on the market or what certain people will want, this research helps when wanting to get exact results for wanting certain products created and need greater results that what’s already in the market.


Understanding the Nature and Purposes of Research in the Creative Media Industries & Techniques

There are many methods and sources of research. Primary research includes interview techniques, observations, questionnaires, surveys, types of questions, focus groups, audience panels and participation in internet forums.

Secondary research includes books, journals, reference-based books and directories, periodicals, newspapers, film archives, photo libraries, worldwide web, searching internet forums, CD Rom databases, audio material, ratings, circulation figures and government statistics.

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Purposes of Market, Audience and Production Researches (Also Methods, Techniques & Sources of Information)

There are three ways an audience can respond to a product. Number one would be acknowledging engaging with it, number two would be identifying with it an interpreting it, and number three would be totally ignoring it and disregarding it.

The purpose of market research is to gather information on markets, customers and consumers. It is a business strategy to identify what appeals to your chosen market and what your chosen target audience identfies with. Many companies see market research as a competition and they often compete with other companies to analyse the same chosen market. Some companies end up getting what they are into right, others end up getting it wrong because they don’t analyse the research closely enough. Some companies do get it right but it is often to late as another company has already worked it out and they have already produced content for that market so that gap in the market is gone as anything similar to it would be seen as an attempt to rip the other company’s product off and ‘copy it’. This is the main reason why copyright is put on content so people don’t ‘copy it’.

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Purposes of Primary, Secondary, Qualitative & Quantitative Research

The purpose of qualititative research is to obtain and gather detailed, long winded, mostly formal information about a certain subject or several subjects. Usually this type of research is full of long words and long sentences.

The purpose of Quantitative research is to obtain and gather statistical information, so this could be anything from numbers, decimels and percentages to views, likes and dislikes. An example of where you can locate this type of information is on video websites such as You Tube. It could be the percentage of people who watch something, or the percentage of people who watch something, as liking something is different to watching something, but they are linked. Some people are massive fans and watch every single episode of a program, whereas others are just casual fans who catch the odd episode here and there.

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Quantitative Data – Ways to Collect the Information

Quantitative data is the quickest way to display many answers in an understandable way.  Charts and graphs quickly establish many results and the information can be gathered in a number of ways.

Surveys

These can be distributed over the Internet to reach a wide audience with results being generated instantly; multiple-choice answers can then be quantified displaying the most common answer.  The questions chosen will need to cover the basic outlines of the subject as well as the in depth questions to fully understand the audience taking the questionnaire to ensure its not bias.

Survey-Monkey is a popular online site allowing you to create surveys and then send a URL link connecting people to the questionnaire.  The answers are then recorded on the site; graphs are then produced for the multiple-choice answers.  The open-ended questions are usually qualitative results however if several people answer with the same answer that can then be quantified (70% of all said they “love it”).  Distributing the survey online ill also produce demographics recoding the location where the survey was accessed and how (mobile device/laptop).  The surveys can also be printed out and given to people by hand however this requires you to go back and collect the surveys when they’re done and document the information manually.  The results can then be added to the online documents to generate the full results.  The more people taking the survey the more accurate the results will be.

Viewing Figures

Viewing figures of a television show can tell a lot about its success.  BARB provides weekly UK viewing figures, people of all ages, class with different religious views and jobs from all over the UK report on the shows they watch.  This number of results is then multiplied to reflect the number of residents in the UK to present a rough viewing figure for the channel.  Corresponding this information with the shows that were shown for that day will give a good indication of what’s popular on television.  The popular channels will be the clear number one choice for distribution however the channel itself will have want the production on it.

Focus Group

Charlie Brooker used a focus group to determine teenagers’ thoughts on different television shows.  He showed a group of about 15 students a documentary, a teen drama and a reality TV show, he than asked them to hold up a sign saying ‘bored’ on it at the point they lost interest in the programme.  The time it took for each student to raise their ‘bored’ card and the number of overall students that did so during the extract can be used to demonstrate and find out teenagers true feelings to the television shows being marketed towards them and those not specifically aimed at them.


Proposal

What my group proposes to do is create some surveys and questionnaires. Some of these will be face to face, others will be condcuted online i.e. on Survey Monkey and the link would be posted on Facebook.

We would then probably get a focus group of people together who have watched ‘The Dark Knight’ and show them Adam West 1960’s ‘Batman’. We could get another focus group together too of people who have watched modern ‘Doctor Who’ and show them 1960’s ‘Doctor Who’ if we have time.

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Media Focus Group Surveys & Questionnaires

My group are planning to conduct various surveys and questionnaires on both the web and face to face. They will be completed by focus groups. This could be a number of different focus groups of it could be the same one all the time, we don’t know yet we haven’t figured out what we are definately going to do yet. The focus group and target audience that we will be focusing on the most though is obiviously 16-19 year old media students as anyone who has read my previous posts will know.

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Questionnaire Plan of Action

In our group, we are planning to conduct research to discover the the general profile of 16-19 year old media students.

We will be asking them a mix of demographic and psychographic questions mentioning such topics as their favourite film, TV, and music genres, where they live, gender, how they watch or listen to their favourite shows or music and their most general use for Youtube. In addition, we will also be ask them to name some of their favourite films, TV shows and music as this will not only give a deeper insight into the types of media they watch and listen to but also help us to understand whether they mostly follow mainstream or alternate media.

We will be extracting this information in a number of ways. One of which will be using online surveys where the majority of demographic questions will be based. We believe that not many students will want to talk about their background so openly and instead talk about this anomalously on an online survey. Our other technique will be to use vox pops so we can gain more information about the media students favourite films, TV shows and music. We believe that asking these questions in this sort of way would allow for more reliable information compared with asking these questions through an online survey. This would allow us to gain the information straight away instead of waiting on our target audience to fill out an online survey.

Overall, this information, which we will attempt to gather, will allow us to understand the profile of our target audience which in turn will help us with research which may need to be undertaken.


What my group plans to do

We plan to create questionnaires and surveys and give them to people in the focus group of 16-19 year old teenage media students as this is the target audience we are trying to reach out to. Some of these will be handed to people directly, others would be conducted online e.g. Survey Monkey. Some might even be asking the people all the questions directly. We would collect the survey results after a week has pasted as we feel this is an adequate enough time to collect all the necessary results that we require.

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