The purpose of audience research is to gather information from the target audience for a product to get more in depth analysis of what the audience is. There will be questions like age, gender, ethnic origin, county, income, job role, etc. This is just for the company to get a better understanding of what type of person buys their product.
The methods used to find a target audience are using qualitative and quantitative research. Qualitative research can find out the opinions and views on what the target audience think of the product ideas. Quantitative research is used to find data of previous products similar to it to improve and evolve, so the target audience will want to buy it. This will help out to find the target audience for the product.
The sources of information used to gather up a target audience would be seeing the reviews and ratings on previous products and looking on websites/YouTube to see what people had to say about that product. All the gathered information from this will help to find the target audience and create a questionnaire for them to see what they have to say about the evolving product.
Once the target audience has been defined, ways of attracting that audience with various methods can then be applied to make the product stand out. Some of these methods are deciding how the layout will look, what colours to use, the style of the text and what images would be suitable to use. Examples of the following methods would be:
Layout: The layout for this movie gives very little information away on the front cover and shows only the main character standing alone with a very dark background telling the audience the film will be gritty, dark and serious. On the back cover there is a section of writing which tells a brief bit about the plot line and a few images underneath to visualize the information.
Colours: The whole cover front and back is coloured in black and dark blue representing the hero’s style, characteristics and the theme of the film. The logo for the hero is coloured in oranges, reds and yellows representing fire either to represent the hero’s flaws or that he/she themselves are corrupt portraying that good things aren’t always good.
Style of the text: The style of the text is small and capitalized making it standout from the dark background. It is printed small so the audience will first look at the main attraction which is the hero standing beneath his corrupt symbol and it may also be because the character is well known from previous films so there is no need to make the writing big as the hero is enough for the audience to know who he/she is.
Images: The images used are simple and few as less can sometimes describe more themselves and adding more may not look as attractive at first glance and would give to much away. The back cover shows a few images that show a few more characters that will be important in the storyline alongside some action images to keep the audience interested.
Audiences are defined by many different things that make them different and stand out. Finding out who the audience is can be done by finding out what they like, what their hobbies are, even where they live and what they don’t like. Knowing your audience is very important as they can potentially make or break your product so it is important to first get a background knowledge and knowing of who your target audience is. An example for this would be a chosen product idea that you think may appeal to an audience in an age group of 20-30 year olds. Before distributing the product it is necessary to first gather as much information on your target audience such as knowing where they live, what similar interests do they have to your idea and what they do not like. Once this has all been gathered then advertising your product will and hopefully have a greater effect on the target audience.
An example of defining a target audience:
A young audience aged 16-21. Likes and interests.
Inspired by Media, Intriguing to See, Media Fort, is where YOU should be!
This blog is created for upcoming inspired media individuals aiming at 16-19 year old students who are intrigued into wanting to discover media theories. All rolled into one, covering the facts to opinions, you as the audience are able to communicate and join in!
Being our final project to finish the course, there are many students like myself who are posting all their facts and opinions, so you, the audience can go through the secondary research for any work you needed completed, or just for your own insight!
Audience Profiling is when the creators of a program or product investigate their potential audience to make sure that the content they are producing is suitable and will effectively apply to them. Demographics are one way of doing of this. This would include socio-economic scales, to understand what kind of job and income that the audience would have. Geodemographics would also be taken into account as people living in crowded council estates would probably watch different things than people who own their own house in an upmarket area. Psychographics would also be helpful as it gives an insight into the viewing habits and also their spending habits.
You have to think very carefully about what attracts an audience and the choices you make when making a media product. First of all you have to think about genre. Is it just one genre or a combination of genres? Is it action, adventure, a soap, science-fiction, fantasy, drama, documentary, comedy, romance, rom com, horror, thriller or something different? You also have to think about style (meaning the sets, locations, clothing, costumes and the use of camera) You have to try and make sure the use of the camera makes most of the shots ultra crisp.
Audience profiling is where demographic and psychographic factors are taken into account to determine the appropriate target audience for a company to target their product at. This is very effective as it allows companies to determine how they should promote their product to make sure that the product can be as successful as possible.
To determine an audience profile, the audience can be referred to by a mix of a single main category and a number of sub-categories. The main categories are mainly factors such as age and gender but the sub-categories take a number of different factors. These can include geodemographics, which profiles people based on where they live, regional identity, just like geodemographics but instead based on a persons regional location where they live, socio economic status, which bases an audience on their personal wealth and jobs, sexual orientation, based on who mostly a potential target audience is sexually attracted to and, finally, a target audiences preference to mainstream, alternate or niche media.
What my group proposes to do is create some surveys and questionnaires. Some of these will be face to face, others will be condcuted online i.e. on Survey Monkey and the link would be posted on Facebook.
We would then probably get a focus group of people together who have watched ‘The Dark Knight’ and show them Adam West 1960’s ‘Batman’. We could get another focus group together too of people who have watched modern ‘Doctor Who’ and show them 1960’s ‘Doctor Who’ if we have time.
In our group, we are planning to conduct research to discover the the general profile of 16-19 year old media students.
We will be asking them a mix of demographic and psychographic questions mentioning such topics as their favourite film, TV, and music genres, where they live, gender, how they watch or listen to their favourite shows or music and their most general use for Youtube. In addition, we will also be ask them to name some of their favourite films, TV shows and music as this will not only give a deeper insight into the types of media they watch and listen to but also help us to understand whether they mostly follow mainstream or alternate media.
We will be extracting this information in a number of ways. One of which will be using online surveys where the majority of demographic questions will be based. We believe that not many students will want to talk about their background so openly and instead talk about this anomalously on an online survey. Our other technique will be to use vox pops so we can gain more information about the media students favourite films, TV shows and music. We believe that asking these questions in this sort of way would allow for more reliable information compared with asking these questions through an online survey. This would allow us to gain the information straight away instead of waiting on our target audience to fill out an online survey.
Overall, this information, which we will attempt to gather, will allow us to understand the profile of our target audience which in turn will help us with research which may need to be undertaken.
We plan to create questionnaires and surveys and give them to people in the focus group of 16-19 year old teenage media students as this is the target audience we are trying to reach out to. Some of these will be handed to people directly, others would be conducted online e.g. Survey Monkey. Some might even be asking the people all the questions directly. We would collect the survey results after a week has pasted as we feel this is an adequate enough time to collect all the necessary results that we require.