Tag Archives: trailer

Kick-Ass 2 trailer questionnaire results

Kick-Ass 2 Trailer


17 – 2

18 – 3

19 – 5

20 – 1

21 – 1


Male – 8

Female – 4


All British

Q.1 How often do you watch film trailers?

All the time Occasionally Never
 5 7 0

Q.2 What genre of film do you prefer?

Action Romance Comedy Sci-Fi Horror Thriller Drama Animation Other (Please specify)
2 1 3 1 1 1 1 2 0

Q.3 How do you watch film trailers?

Computer Phone Cinema Tablet Other (Please specify)
6 2 3 1 0

Q.4 Does watching trailers affect your viewpoint on the film?

Yes No
11 1


For this question, the main response was that they felt that if the trailer appealed to them and interested them, then it would affect their decision to go and watch the whole film, whether it have a positive or negative reaction. There was one response that disagreed with the question, and they felt that trailers mis-represents the full films, and prefers to make their own mind up about it.

Q.5 Did you like the Kick-Ass 2 trailer?

Yes No
10 2


The popular response for this question was about the action, humour and the fact that Jim Carrey stars in the film. All of these elements are included in the trailer not only to give a taste of the film, but to draw in the viewer and encourage them to watch the film. Jim Carrey in particular is a big name in films, and has stood out to a lot of people as a talented actor, and therefor people who would not usually watch this genre of film would be interested in it.

Q.6 What elements of the trailer stood out for you?

Music Action Humour Story Characters Actors Editing Other (Please specify)
1 1 3 2 2 1 2 0

Kick-Ass 2 trailer questionnaire

I created this questionnaire so that I could get an idea of what 16-19 year olds (the focus group) thought about trailers, and how they react to them. The questions that I included were about how they access film trailers, what genres they prefer etc. I started out with general questions to get an idea of how the focus group uses technology and how they react to film trailers in general. I then included questions about my chosen trailer so I can see how certain aspects of trailers and films can affect the way that people think of them, e.g music, editing, actors.

Kick-Ass 2 Trailer

Age…….…….     Gender………….….….     Ethnicity………………………..…….

Q.1 How often do you watch film trailers?

All the time  Occasionally  Never

Q.2 What genre of film do you prefer?


Action  Romance  Comedy  Sci-Fi  Horror  Thriller  Drama  Animation  Other (Please specify) 

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Kick-Ass 2 Demographics

After reviewing the Kick-Ass 2 trailer, I determined that the main target audience for the film would be males aged 15-25. I have come to this conclusion as the content, mainly being action and violence, mixed with black humour, is stereotypically enjoyed by males that are young adults. Superhero and graphic novel adaptations are often popular with young male adults, and are typically associated with them as well.

statisticsAs the film isn’t out yet, I cannot access the statistics on IMDb which would tell me the quantitative data on who is watching the film. However, the trailer on YouTube allows me to see who has been watching it, if they are male/female, what age group they are, and how they found the trailer. According to the statistics on YouTube, it is most popular with males aged between 19 and 44. When the film is released, the statistics may change, as IMDb will provide a more in depth response to the film, so the initial response may change from a male dominated audience, to an audience of both sexes, and a range of ages.

Extensive Trailer Breakdown – Kick-Ass 2

Kick-Ass 2 We are introduced to the two main characters at the start of the trailer, as they are training up. This also serves to introduce the two characters together. The music is upbeat and quirky, matching the style of the film. The colour and lighting is bright and clear, showing that these two characters are on the good side. It also serves to show the films sense of humour.
We are then introduced to the films main character, to give a more thorough introduction and to establish his role in the film. Screen shot 2013-05-17 at 11.39.57
Screen shot 2013-05-17 at 11.40.11 The films co-star is also introduced more in depth as her role is established in the film.
We see the characters going about their lives, showing them working together. The music is still upbeat, with a sense of action, to reflect what is happening on screen. Screen shot 2013-05-17 at 11.40.25
Screen shot 2013-05-17 at 11.40.49 New characters are introduced, and we are shown how they relate to the main characters, and what role they play in the film.
We see the main characters and the new ones working together, further establishing their role in the film. The feel of the film becomes more surrealistic and chaotic, matching the music. Screen shot 2013-05-17 at 11.45.03
Screen shot 2013-05-17 at 11.41.19 The main plot point comes in with the main villain of the film, giving a motive for his actions. This is where the music begins to become more intense and starts building. The colour, and lighting is dark, to reflect the anger and sinister feelings that the character feels.
We then see the villain begin to take action, by creating an alter-ego. Screen shot 2013-05-17 at 11.41.50
Screen shot 2013-05-17 at 11.42.17 Showing the villain teaming up with others and also hiring thugs to help spread destruction and chaos. The music beings to be very fast-paced, to match the action.
Although they are causing trouble, it doesn’t affect the main characters until this scene, where the main conflict starts. This is where the main characters realise how serious the problem is with the villain. Screen shot 2013-05-17 at 11.42.29
Screen shot 2013-05-17 at 11.42.51 Trouble arises for the protagonists in the form of terror and authority crack down. Often in action films, authority figures, such as government officials and police forces mistakenly try and take down the heros, thinking that they are the threat.
The trailer also reveals personal problems with the main character, to make him more complex and realistic to the audience. The colour here is more washed out and de-saturated, further adding to the mood of the scene. The music becomes melancholy and slow. Screen shot 2013-05-17 at 11.43.08
Screen shot 2013-05-17 at 11.44.33 The character finds himself in danger, and has to find a way out of it. The music matches the mood and seriousness of the scene, as well as the colour, which is dark and moody.
The hero gets out of danger with the help of others, and faces the threat of abandoning the idea of helping take down the villain. They then realise that they have to defeat the antagonist as if they don’t, then nobody will. Motivation sets in as they prepare for the showdown. The lighting gets brighter to reflect this and the music picks up again. Screen shot 2013-05-17 at 11.43.25
Screen shot 2013-05-17 at 11.47.11 Everyone teams up to take down the villain, in a showdown at the end of the trailer. The colours become more intense, creating the sense that the film is about to become even more intense.
The hero and the villain face against each other. In this frame, you can clearly see that thought has gone into the colour of the costumes, with the villains being black, with leather and harsh features, whereas the hero’s costume is bright and simple. Screen shot 2013-05-17 at 11.43.54
Screen shot 2013-05-17 at 11.44.19 We briefly see them fighting, which takes the trailer up to its climax. At this point, the music is quick, high-tempo and intense. The slow motion with the fight scenes shows the audience that the climax is harsh, action packed and dramatic.
The title card punches on to the screen, revealing the name of the film. The bright colours against the dark background makes it stand out, and the texture in the font gives it a grungy, action feel. The yellow and red colours, even though it isn’t obvious, creates a subliminal sense of danger and ruthlessness. Screen shot 2013-05-17 at 11.45.19
Screen shot 2013-05-17 at 11.45.33 Another title card comes up, tantalising the audience that the film is coming soon, even though we don’t know when. The words are in the same font as the title of the film for continuity.
The last title card comes up showing the main cast of the film and also some of the crew, like the director and producers. At the bottom, a link goes to a Facebook page where fans can get updates on the film. Screen shot 2013-05-17 at 11.45.42

Brief Trailer Breakdown – Kick-Ass 2

The trailer is designed to excite and draw in the potential audience, by using quick cuts, quick-paced and intense music that builds throughout. The clips that are used in the trailer not only serve to give a taste of what the film offers, but they are also used as the dialogue is quick, humorous and catches the viewers interest. When all these elements are put together, the trailer created will capture the audience’s attention. This is typical for films of the action genre, as it encapsulates the whole theme of the film into one trailer that will make people sit up and take notice

In a way, the trailer is a mini film, as it shows the hero training, re-introducing the main characters as it is a sequel, showing them going about their business, introducing new central characters, bringing in the main plot point as well as the films villain, problems that arise for the protagonists, them overcoming the problems, and facing the villain before the trailer ends. Even though it shows the main points of the film, it still retains information from the audience on purpose, when regarding important plot points, such as certain locations. Again, it draws them in and encourages them to go watch the film when it is released.