Tag Archives: Trailers

Evil Dead 1981 VS Evil Dead 2013 (Trailers)

As this film is created as a remake from the original Evil Dead that was created in 1981, the producer can then look for all the research based on that film as well, i.e. within questionnaires they could ask what worked well or didn’t, in the old film, to help improve theirs (unless they have to stick to the original story).

They can do this by looking on sites such as IMDB and YouTube where they can see rates/votes but also comments how many people liked it and others who did not approve of it.

Evil Dead 1981

IMDB: Overall rating of 7.6/10. More males had rated the film with ratings of – 59,440, this film back then would have been more suitable for men as this film would have been created with the thought that men would want to watch it with the slight action and the gore, but women have also rated showing they have a keen interest as well with a rating of – 6,660 rates. The only problem with this is that when the film was created IMDB did not exist so viewers couldn’t rate, back then, which means that there is a big time gap where more people who may have watched the film and wanted to rate couldn’t. The film appealed more to the younger generation as more 18-19 year olds rated/watched it.

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Trailers – Evil Dead!

Trailers are created to promote the films to give their target audience a taster on what’s to come. Within trailers the producer can choose to add as much or as little as they like, some trailers are created to throw the audience, i.e. in ‘The Perfect Getaway”, this trailer is created to throw the audience into thinking that it’s a different couple that kills people so when they watch the film they will then realise it was the other couple, (shock factor). Trailers overall are created to grasp the audiences attention to make them want to go and watch the film, then leading to the film making profits with all the cinema, DVD/Blu-Rays and download sales.

Evil Dead:

This trailer is created to promote the film, but as this is a remake the target for the audience would be wider as people who may have seen the older version may become intrigued and want to see how this one turns out. The trailer would be used to give the audience a sneak preview of what’s to come, so if the audience likes to see gory, freaky looking people then this is one trailer to see!

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Simple Breakdown to the Action Trailer – Iron Man 3

Simple breakdown to the action trailer

Iron Man Trailer – http://www.youtube.com/watch?v=Ke1Y3P9D0Bc

The Dark Knight Rises Trailer – http://www.youtube.com/watch?v=g8evyE9TuYk

Action film trailers feature similar content following a rough format appealing to fans of the genre.  The music will start slowly and quiet and build in pace and volume throughout mimicking the heart rate.  Voice-overs will appear in time with the visuals helping to tell the story of the film

Initially the principle ‘good’ characters will be shown unsettled by something, the ‘bad’ characters then reveal little glimpses of themselves causing destruction.  Shocked faces and peril, as everyone seems in danger.  The hero tries to help but gets knocked back down, the world is seen desperate for a hero.  The hero returns to fight for justice, the music gets louder and the pace quickens building the tension.  Actions shots, fighting, explosions cut quickly together giving a taster of what the film holds in store.  The title explodes onto the screen getting larger appearing to get closer to the audience, another final action clip to hook the audience before cutting to either credits or locations to view the film.

Appealing to the Audience

Fans of action/adventure films obviously like to see those elements within the film, so to hook the audience the trailer must to.  The timing of the cuts and the pace of the music along with the actual content displaying the content the fans love with the unique narrative of the film.  The mark of courage, showing a hero rise to save the day doing the right thing, using abilities they have for good.  The music and sequences combined in a smooth action is a huge appeal watching the elite rise up for good.  A similar sensation to sports fans, viewing the best, competing for the championship position but in a fictitious world of possibilities.  The voice-overs and sections of dialogue spoken over the action shots are spoken slowly with conviction.  These short powerful lines stick in the audiences mind and then so will the film!

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Trailers Targeted At Specific Audiences

Trailers

Produced, as the main marketing tool selling the film, the two to three minutes needs to summarise the film and entice audiences to watch it.  To capture the audience the content, pace, music and techniques will all need to work together displaying the best of the film, making people excited about it!

Iron Man 3

This is obviously the trailer for the third Iron Man film so a fan base will already exist so as well as bringing them back for the new film they want to attract new fans to the franchise.

The films is classed as an action/adventure/sci-fi film and so these elements need to feature in the trailer classifying the films so audiences have an idea of the over all theme.

Breakdown

The rough narrative if the film is shown throughout the trailer giving the basis of the film to the viewer leaving them intrigued to how it will conclude.  A mixture of voice overs and speech play over scene extracts visually displaying what is said, the visuals are in time with the dramatic music being played amplifying the pace.  Being an action film about a superhero billionaire, the expectation is to see him in action. The trailer delivers this, showing explosions and adrenaline filled action as the target audience enjoy.

What happens in the trailer, a rough narrative to intrigue the audience.

Prologue – Problem – Bad guys/attacks – helpless – What will the hero do? – Suit up ready to fight – Release date – Hero struggles – Hero fights – Courage – Title – Back up

Dramatic intense music throughout fits the genre and grabs your attention.  A deliberate point is made to show the terrorists in dark shadow and keep the hero in the light, metaphorical to their position.  Cinematic beats occur during the cut from action to the title, bringing it to your attention.  The titles are 3D in the hero colours (red/silver) and enlarge getting closer to the screen, coming towards you really make the words prominent.  Using the hero colours is a subtle way to brand the text as a symbol for the Iron Man suit.

Superhero films have become much darker in recent years initially noticed within the Dark Knight franchise.  Television news shows a more violent view of the world that audiences have become more accustomed to, showing a more realistic form of justice.  When Adam West stared as Batman punches and violence were avoided by showing a ‘pow’ cartoon sign over the impact, todays action genre audience enjoys the gritty action and courage to fight for a good cause which Iron Man demonstrates.  To take the audience into the action very detailed animation techniques were used creating the Iron Man suit.  Taking the audience on the superhero experience includes them in the action, feeling like the hero this also affects game sales where audiences can play as the character controlling the action.  Animation allows the characters to do so much more than is possible in reality taking you to another world of power.