There are many methods and sources of research. Primary research includes interview techniques, observations, questionnaires, surveys, types of questions, focus groups, audience panels and participation in internet forums.
Secondary research includes books, journals, reference-based books and directories, periodicals, newspapers, film archives, photo libraries, worldwide web, searching internet forums, CD Rom databases, audio material, ratings, circulation figures and government statistics.
In our group, we are planning to conduct research to discover the the general profile of 16-19 year old media students.
We will be asking them a mix of demographic and psychographic questions mentioning such topics as their favourite film, TV, and music genres, where they live, gender, how they watch or listen to their favourite shows or music and their most general use for Youtube. In addition, we will also be ask them to name some of their favourite films, TV shows and music as this will not only give a deeper insight into the types of media they watch and listen to but also help us to understand whether they mostly follow mainstream or alternate media.
We will be extracting this information in a number of ways. One of which will be using online surveys where the majority of demographic questions will be based. We believe that not many students will want to talk about their background so openly and instead talk about this anomalously on an online survey. Our other technique will be to use vox pops so we can gain more information about the media students favourite films, TV shows and music. We believe that asking these questions in this sort of way would allow for more reliable information compared with asking these questions through an online survey. This would allow us to gain the information straight away instead of waiting on our target audience to fill out an online survey.
Overall, this information, which we will attempt to gather, will allow us to understand the profile of our target audience which in turn will help us with research which may need to be undertaken.
Media Fort 