Comparing My Primary Research to What I Have Found . . .

Comparing both my primary research I had conducted and the secondary research I had searched out, I have noticed that the new Evil Dead trailer is responding well to their audience, as there are a few people who have liked and preferred the remake trailer, as overall 10 people (included the person who liked both), liked the remake trailer, to which looking at the statistics on YouTube there are 2,749 likes showing that people like the trailer.

I also checked on Facebook to see what other responses are, for students that study at Bridgwater College there are less then 20 who like the trailer/film, this can be due to the amount of people actually going around and liking products, and or there are not a lot of people signed up to Facebook, which then those people have a disadvantage as they are not able to like certain things basing on Facebook to share socially. However I also checked to see the amount of likes that are just based in the UK and I have found out that 56,800 people have liked Evil Dead. Even though this is a big gap difference between my amount of research and the secondary research I am finding, I can say that from both I can see that the trailer is reaching to their audience. I can see this as when I was researching the trailer on YouTube and the amount of likes on Facebook, it also showed me what other people had liked or similar features for what I am looking for, showing that the trailer is appealing to horror seekers as they watch or like other gory films.

Kick-Ass 2 trailer questionnaire

I created this questionnaire so that I could get an idea of what 16-19 year olds (the focus group) thought about trailers, and how they react to them. The questions that I included were about how they access film trailers, what genres they prefer etc. I started out with general questions to get an idea of how the focus group uses technology and how they react to film trailers in general. I then included questions about my chosen trailer so I can see how certain aspects of trailers and films can affect the way that people think of them, e.g music, editing, actors.

Kick-Ass 2 Trailer

Age…….…….     Gender………….….….     Ethnicity………………………..…….

Q.1 How often do you watch film trailers?

All the time	Occasionally	Never

Q.2 What genre of film do you prefer?

 

Action	Romance	Comedy	Sci-Fi	Horror	Thriller	Drama	Animation	Other (Please specify)

Kick-Ass 2 Demographics

After reviewing the Kick-Ass 2 trailer, I determined that the main target audience for the film would be males aged 15-25. I have come to this conclusion as the content, mainly being action and violence, mixed with black humour, is stereotypically enjoyed by males that are young adults. Superhero and graphic novel adaptations are often popular with young male adults, and are typically associated with them as well.

As the film isn’t out yet, I cannot access the statistics on IMDb which would tell me the quantitative data on who is watching the film. However, the trailer on YouTube allows me to see who has been watching it, if they are male/female, what age group they are, and how they found the trailer. According to the statistics on YouTube, it is most popular with males aged between 19 and 44. When the film is released, the statistics may change, as IMDb will provide a more in depth response to the film, so the initial response may change from a male dominated audience, to an audience of both sexes, and a range of ages.

Iron Man 3 Demographics

Iron Man 3 Demographics

IMDB

(http://www.imdb.com/title/tt1300854/ratings?ref_=tt_ov_rt)

The most popular audience for the film is 18 -29 year old males giving 41,599 votes towards the subject.  The next most popular is males aged 30- 44 with 17,735.  The film draws fewer fans after the age of 45 and very little females under the age of 18, there are still around 2000 males in the under 18 age category but this low number could be related to the age rating of the film.  Being a 12A only leaves a six-year age gap for viewers in the bracket rather than the 11 years for the ‘most popular’ audience for the film according to the statistics.  The number of users in each age group will also have to be taken into account.  Surprisingly though the female voters under 18 gave the highest rating for the film despite being the second lowest category to view it.

YouTube Trailer

Iron Man 3 Trailer

 

(http://www.youtube.com/watch?v=Ke1Y3P9D0Bc)

The top demographics for people viewing the trailer are males aged 35 – 44.  Within the comments viewers have related the film to other recent action hero films – The Dark Knight, Green Lantern, Ghost Rider.  This suggests that the film is not only aiming for an action genre audience but targeting those having watched other superhero films.  The USP of a superhero film is their powers and seeing them in action, this would give reason to show the Iron Man suit in action using a variety of powers to attract this audience.

Iron Man Season 2 – Episode 10

This is section from the cartoon version of Iron Man released in 1996 has a top demographic audience of males ages 35 – 44.  This is the same as that of the new Iron Man feature, the character and his powers being shown off appears to be a huge hook in drawing in the audience.

Facebook

Influenced from the IMDB and YouTube research, I used Facebook to find how many 18 – 29 year olds ‘Like’ Iron Man 3.  59,540 males in the UK and 16,580 female which ties in with the other statistics defining this age group as the target market.  Only 22,360 males and 9,400 females have ‘Liked’ it demonstrating the decrease in the number of older fans, although the number of older members of Facebook will have to be taken into account.